Is your marketing failing because of bad data?
Effective marketing starts with good data, but it needs work to ensure good data becomes useful data. If bad data is causing your marketing to fail, start here.
Some are scribbled on a Post-It or in notebooks. Others are sat in your inbox to remind you to call them back. If you've been good, you have even entered them into a spreadsheet, but that was a while ago and you don’t know if they are still relevant.
I’m talking, of course, about business leads: those valuable but pesky prospects which reside here, there and everywhere.
If this sounds like you, believe me. You are not alone.
Unless you’re one of those fortunate souls with enough time to update a CRM (Customer Relationship Management) system, or with an efficient PA, the chances are, your business leads will be similarly scattered.
People often say to me “I don’t have the data” to run a lead marketing campaign, but what they really mean is “I don’t know what to do with the data I have”.
One of our specialties is revisiting these fragmented sources of data, and tidying them into a single, relevant, manageable source. Once you have a clean, targeted list of prospects, the task of lead marketing can begin. The cost of marketing varies depending on the number of people you target, so it makes perfect sense to ensure you’re not wasting money targeting prospects who have changed positions or left the business. Plus it’s demoralising when your marketing efforts bounce back or arrive “return to sender”. A small, clean and targeted database will trump big and outdated lists every time.
And the beauty of creating a creating a single destination for all lead data is it is easier to add to and maintain, meaning you are less likely to get into a mess again.
Clean data is the crucial starting point when attempting to turn leads into business. You already have fragments of this clean database within your organisation, so let us help you make sense of it and set you on the path to effective lead marketing.