Let your overseas prospects feel the love this Valentine’s Day
Winning new business is a bit like dating; it is a courtship. Andi Catt explains how to nurture your overseas sales leads into hot-blooded prospects.
When you are first dating someone, you choose your words carefully. You analyse every WhatsApp message and Facebook post to make sure you are making the best possible impression. And an experience that’s overwhelmingly positive can be ruined by a single faux pas. That’s just how it works. So you look out for subtle nuances. You are careful not to be too pushy, nor too reticent. You want everything to be just right, to nurture the relationship on to the next stage.
And that’s the level of care and attention that a good business developer will put into all the comms sent to a prospect. You need your prospects to grow to love your brand, your company, your offer.
It’s tough to get all the subtle nuances of language via Google Translate and you will probably never get past first base.
But how does that work if you are trying to win overseas business? It’s tough to get all the subtle nuances of language via Google Translate and you will probably never get past first base.
Which is why we provide global business development support using native speakers of over 20 languages. To woo your prospects in their own language so you can build wonderful relationships that lead to profitable international business.
Nothing says ‘We love you’ like investing in multilingual business development support from The Call Business.