THE COMEBACK STRATEGY: How to Win Back Lapsed Customers & Drive Revenue

Customer churn is inevitable, and every business will have a number of lapsed or dormant clients who haven’t bought from them in a while. But lapsed doesn’t have to mean lost. With the right re-engagement strategy, it’s possible to turn those lapsed clients back into active ones.

However, despite the potential of lapsed clients, many businesses choose to put more of their efforts and marketing budget into new customer generation. This could mean missed sales opportunities, not to mention wasted time and money.

Certainly, in our experience, we’ve delivered very positive results for our clients with re-engagement campaigns, engaging up to 42% of their lapsed customers. So, we’ve created an in-depth article that highlights the benefits targeting lapsed and dormant customers can bring, providing an effective alternative to new customer acquisition for generating fresh, relevant sales leads.