Our business development services

Do you want to get a better return on investment from your lead generation? Do you want to stop wasting time on unqualified leads that don’t convert? So do we.

At The Call Business, we specialise in bespoke lead qualification and telemarketing services that deliver results. Whether you don’t have the time or resources to talk to all your marketing leads or want to focus on lapsed client engagement, we’re here to help.  

Boasting a broad range of sales lead qualification services, our custom solutions are designed to ignite conversations with all-important customers to meet your business growth objectives.

Better ROI with B2B telemarketing services

In most organisations, those prospects who ‘raise their hand’ and proactively request a call or ask for costs are passed straight to sales. But there are often many other prospects who simply register for a webinar or download material from the website. These are often referred to as marketing-qualified leads and, in many cases, there are too many of them for sales to deal with.

Acting as the bridge between sales and marketing, our outsourced business development and telemarketing services can engage those prospects to identify any which warrant being passed to sales (sales qualified leads).

We start one-to-one dialogue with your potential customers as early as possible in the customer journey. Our calling style positions you as a customer-centric, service-oriented organisation. We also use light-touch key engagement questions based around the principles of BANT (Budget, Authority, Needs, Timing). The insight from these questions enables us to build a sales pipeline and manage a nurture programme to keep your products and services front of mind.

We can do the time-consuming ‘keeping in touch’ stuff with those prospects in the early stages of their customer journey so that your sales team can focus on those who are ready to buy. And, of course, as well as engaging new prospects, we can reach out to past customers, both dormant and lapsed, to re-engage, build customer loyalty and stimulate future sales.

Why choose our lead qualification services?

At The Call Business, we strongly believe that people buy people, so we apply this ethos to everything we do.  

Working in the prospect’s native language, we use a customer-focused approach. With gentle qualification questioning, we establish where the individual and their organisation are on their customer journey. During this process, we also look for buying signals and gather as much relevant information about the prospect’s needs.  

This enables us to identify the best way to progress each prospect along their customer journey to become B2B sales-qualified leads. This can vary from us sending product literature to arranging for sales to provide costs, to us organising a call with our client’s technical team for them to discuss their needs. Or it might be as simple as arranging to give them a ring back in a month or two. 

Account-Based Marketing

As well as providing B2B lead qualification and telemarketing services, in the UK and globally, we offer support to clients who are taking an account-based approach to their marketing. Account-Based Marketing targets individual companies with tailored content and tailored ABM campaigns.

We work collaboratively with our clients’ sales and marketing teams to support their Account-Based Marketing by providing a combination of key account mining and social selling. In both instances, we identify target accounts based on various parameters such as industry, company size, annual revenue, location, etc. Once the key accounts have been identified, the next step is for us to map the key decision-makers and influencers associated with these accounts. Content is then served to those targets which is specifically tailored to resonate with them. For ABM campaigns, one size definitely does not fit all and content needs to be as personalised as possible.

Account-Based Marketing services are not for everyone, and are not intended to replace mass marketing initiatives that are geared toward driving awareness and traffic. But Account-Based Marketing will generate ABM leads and help drive clear ROI and measurable sales results.