Multilingual business development services

Wherever your customers are on their journey, TCB will enhance their experience. From first-line engagement to turning lapsed customers into loyal advocates, we optimise at every stage to improve ROI and deliver business impact.

Does your business want a better return on investment from lead generation? Are unqualified leads that don’t convert taking up too much time? The Call Business (TCB) can help.

Customer Engagement

Lapsed customer re-engagement

Up-selling & cross-selling

Inbound tech support & case management

Voice of customer & customer surveys

Customer journey mapping & personalisation

Lead Qualification

Converting MQLs to SQLs

Event & webinar follow-up

Inbound enquiry triage & follow-up

Live-agent web chat

Pipeline management

Business Development Strategy Support

Sales process review & input

Comms strategy planning

Sales and marketing alignment

Technical system reviews

Data & compliance consulting

Account-Based Marketing

Audience research & profiling

Campaign comms strategy

Social selling

Appointment setting

Nurture & ‘keeping in touch’ programs


TCB specialises in multilingual lead qualification and telemarketing services, delivering results for global B2B organisations. For businesses lacking the time or resources to reach out to all marketing leads, or those looking to re-engage lapsed clients, TCB provides the support needed to achieve business goals.

Offering a broad range of lead qualification services, TCB designs custom solutions to ignite conversations with prospects and customers worldwide, aligning with each client’s growth objectives.

Get better ROI with global B2B telemarketing services

In most organisations, prospects who proactively request a call or costs are passed directly to sales. However, many others—such as those registering for webinars or downloading materials—remain unengaged. These marketing-qualified leads (MQLs) often overwhelm sales teams.

Acting as a bridge between sales and marketing, TCB’s outsourced business development and telemarketing services engage marketing-qualified leads to identify those who warrant being passed to sales as sales-qualified leads (SQLs).

By initiating one-to-one dialogue with MQLs early in their customer journey, TCB positions its clients as customer-centric, service-oriented organisations. Using light-touch key engagement questions based on the principles of BANT (Budget, Authority, Needs, Timing), TCB gathers insights to qualify leads and build robust sales pipelines.

Additionally, TCB creates and manages nurture programs to keep clients’ products and services front-of-mind for prospects without immediate needs, ensuring future opportunities are not lost. TCB handles the time-intensive “keeping in touch” process, enabling clients’ sales teams to focus on prospects ready to buy. Moreover, TCB re-engages dormant and lapsed customers to rebuild loyalty and drive future sales.

Why choose TCB’s global lead qualification and telemarketing services?

At TCB, the belief that “people buy people” shapes every interaction.

Working in prospects’ native languages, TCB adopts a customer-focused approach, respecting cultural nuances and business etiquette. Through gentle qualification questioning, TCB identifies where prospects and their organisations stand in their customer journeys, identifying buying signals and gathering key insights about their needs.

This approach ensures optimal progression for each prospect. Whether sending product literature, arranging sales discussions, organising technical calls, or scheduling follow-ups, TCB tailors its services to support clients’ growth.

Account-Based Marketing campaigns

Beyond B2B lead qualification and telemarketing, TCB supports clients taking an Account-Based Marketing (ABM) approach. ABM targets individual companies with tailored content and campaigns.

Collaborating with clients’ sales and marketing teams, TCB supports ABM initiatives through key account mining, social selling, and personalised outreach via email and telephone where feasible. TCB identifies target accounts using parameters such as industry, company size, revenue, and location. Mapping key decision-makers and influencers within these accounts, TCB crafts tailored content to engage targets and initiate meaningful dialogue.

For ABM campaigns, one-size-fits-all strategies are ineffective. TCB’s personalised approach drives efficiency and precision, generating valuable leads with measurable ROI and sales results.

While ABM is not suited to replacing mass marketing initiatives for broad awareness and traffic, it is ideal for businesses with niche offerings targeting specific audiences. TCB’s ABM services deliver clear and impactful results for such organisations.

“The return on investment for us has been huge, and I now see our partnership with TCB as providing a flexible extension of our sales force.”
— Terry Siggins, Global Marketing & EMEA Sales, Director Brúel & Kjær Vibro
 

FAQ’s

  • Lead qualification is a structured, triage-style, filtering process that helps businesses effectively prioritise their leads. By assessing where prospects are in their customer journey and how ready they are to make a purchase, lead qualification ensures that leads are handled appropriately based on their potential.

    What happens after a lead is qualified?

    Once a lead is qualified, it follows a pre-agreed process tailored to its level of qualification. For example:

    • Leads showing clear intent to purchase are passed directly to sales for immediate follow-up.

    • Leads expressing mild interest but not ready to buy may be included in a nurture programme to maintain engagement.

    • Leads that do not align with the ideal customer profile or show no buying signals are disqualified.

  • Without a proper lead qualification process, businesses risk wasting valuable time and resources on unqualified leads. By identifying prospects with a higher probability of purchasing, lead qualification ensures sales teams focus on leads that matter, leading to more efficient and productive sales efforts.

    What are the benefits of lead qualification?

    • Improved time and resource management, allowing sales teams to concentrate on high-potential leads.

    • A targeted approach that enhances conversion rates and optimises the sales process.

    • A deeper understanding of customer needs, resulting in greater customer satisfaction.

    • Stronger alignment between marketing and sales, focusing on generating and pursuing high-quality leads.

    • Provides actionable metrics to measure the effectiveness of marketing and sales efforts by tracking lead conversion rates.

  • Account-Based Marketing (ABM) is a focused strategy that targets a select number of key accounts matching an ideal customer profile. By aligning marketing and sales efforts, ABM delivers personalised content and messaging to engage prospects, build relationships, and initiate meaningful sales dialogues.

  • Social selling is the practice of using social media platforms to connect with potential customers, build relationships, and engage them with relevant content. In B2B industries, LinkedIn is the most widely used platform for social selling, particularly with its Sales Navigator option, which provides advanced tools for identifying prospects and fostering meaningful connections. By leveraging insights from social interactions, businesses can identify prospects’ needs and position their offerings effectively. Social selling helps to establish trust and nurture leads in a less intrusive manner than traditional sales approaches.

  • Audience profiling involves gathering and analysing data to create detailed profiles of target customers. By understanding characteristics such as demographics, behaviour, preferences, and challenges, businesses can tailor their marketing strategies to meet the needs of specific audience segments. Effective audience profiling ensures campaigns are relevant, targeted, and more likely to resonate with prospective customers.

  • Lapsed customer re-engagement focuses on reconnecting with past customers who have stopped interacting or purchasing. This approach includes personalised outreach, special offers, or tailored communications to rekindle interest and rebuild the relationship. By understanding why customers lapsed, businesses can address issues and encourage them to return, driving loyalty and long-term value.

  • Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organisation. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue.

  • Upselling and cross-selling are strategies used to maximise the value of customer transactions. Upselling encourages customers to purchase a more premium version of a product or service, while cross-selling involves recommending complementary products or services. Both approaches are customer-focused, aiming to meet additional needs and enhance the customer experience while increasing revenue.

  • Voice of Customer (VoC) refers to the process of gathering and analysing customer feedback to understand their expectations, preferences, and experiences. By capturing insights directly from customers, businesses can identify areas for improvement, enhance their offerings, and build stronger relationships. VoC is a critical tool for ensuring customer-centric strategies and driving long-term satisfaction.

  • Data and compliance consulting involves advising businesses on the responsible handling and use of personal data in line with regulatory requirements, such as GDPR or other data protection laws. This service ensures that data collection, storage, and utilisation practices are transparent, ethical, and compliant. For business development, data and compliance consulting helps maintain customer trust and minimises the risk of legal or reputational damage, enabling businesses to leverage data effectively while adhering to regulations.